Search Engine Optimization (SEO).
SEO is one of the most effective and important online marketing strategies. Where SEO comes into play is by ranking you higher on all the different search engines. The benefits are countless, but here are a few:
More traffic to your website from all the search engine referrals to your website
Brand building, since higher spots are associated with higher prestige
People who visit from search engines are interested in what you’re selling, so they’re more likely to purchase
Search Engine Marketing (SEM).
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.